Archive for the ‘Writing and Publishing’ Category

Pirates Aren’t Always in the Form of Johnny Depp

Monday, May 16th, 2011

pirate (public domain image)Contrary to popular opinion, writers aren’t writers because they have nothing better to do and are merely killing time until they end up at the cemetery. The majority of us who toil with the pen (and keyboard) need to earn off our labours, just like everyone else on the planet. If you ask a bricklayer if he/she would work for free rather than be paid, what do you think the answer would be? How about accountants, librarians, school teachers, electricians, farmers, architects, graphic designers, nurses, shopkeepers, janitors, clerical workers, street cleaners, and so on and so on?

Unless they’re offering their services for charity, I suspect the answer would be a resounding NO. We all have to make a living. We all have bills to pay. And we all have to survive.

So why is it that some individuals out there seem to be under the impression that the product of our labours should be given away for free and without any form of compensation? If you wonder what I’m on about, I’m talking about pirates – and by pirates I don’t mean Johnny Depp in Pirates of the Caribbean. I mean pirates who steal copyrighted content and upload it to websites so others can read it FOR FREE. We all know this has been going on with music, but how many of you are aware that authors are likewise having our work stolen and, consequently, the food taken out of our mouths?

Despite the existence of the Digital Millenium Copyright Act, many authors such as myself have had the displeasure of discovering that our work has been pirated in the form of our copyrighted material being illegally copied and made available for free for download on the internet. It’s all well and good that hugely successful (and wealthy) authors such as Neil Gaiman think it’s just fine and dandy to have our work ripped off and not be paid for it, but hey, Neil can afford to be ripped off. The majority of us cannot. “You’re not losing sales by having stuff out there,” he says. Get real, Neil. Don’t compare your international sales levels to that of the overwhelming majority of writers whose wallets really feel the pain when their work is pirated.

Contrary to what many people might believe, this form of theft isn’t always a matter of scanning print books. These pirates have managed to bypass the digital security measures put in place by electronic publishers such as Amazon Kindle and do their copying that way. (Clearly a lot more work needs to be done on the part of Amazon and others to prevent this from happening.) I’m assuming that these pirates were interested enough in these books to buy them in the first place. So what’s the motivation behind copying them and uploading them to be read for free? Isn’t that what public libraries are for?

Frankly, I just don’t understand what these book thieves are getting out of it. Have they nothing better to do? Do they not have a job or a family or a dog that needs to be taken for a walk? What’s the point of this exercise? Are they serving a greater good? Not if the greater good is a crime, they’re not. Is what they’re doing any different to that of a shoplifter stealing a book from a bookshop? If a shoplifter is caught, he/she would be prosecuted for theft.

Theft is theft.

Unfortunately, it isn’t only copyrighted works that are being pirated. A growing number of authors (many self-published) have been discovering that content they’ve written and posted on websites for free have been stolen and offered for sale on Amazon Kindle as electronic books. Talk about ballsy! But yes, there are opportunists out there stealing work that’s already being offered for free, putting a different author’s name on it, and then selling it for money. It’s bad enough to be cheated out of money, but to be cheated out of getting credit for your own work as well? Talk about adding insult to injury!

Some of the file sharing sites that have uploads of copyrighted material work in conjunction with an organisation called the DMCA (apparently nothing to do with the governmental statute), therefore pirated material can be reported (and hopefully removed) by them. However, for those sites that don’t have a relationship with this group, you’re sort of shit out of luck, especially if you can’t find anyone at the site to report the stolen content to (which is often the case, especially if they’re outside the USA). Having said that, if the site collects a subscription fee from its users, you can report them to the financial services they employ, be it PayPal, MasterCard, etc, which may or may not result in the financial relationship being terminated (and therefore causing inconvenience to the site offering the pirated material). The point is, writers need to be vigilant and chase after these bastards themselves – and be prepared to make it a part of their regular work routine. Further to this, book publishers need to become pro-active about this issue, because they too, are losing money. The responsibility should not be borne entirely by the author.

For those of you out there who have no sympathy for writers and can’t understand why we’re bitching when our work is at least being read, let me pose the question again: Would YOU work for free?

 

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Win a copy of “Pride and Prejudice: Hidden Lusts”

Wednesday, March 30th, 2011
Teddy Tedaloo receives his advance copies of Pride and Prejudice: Hidden Lusts

Teddy Tedaloo receives his advance copies of Pride and Prejudice: Hidden Lusts

Step right up and enter to win a chance to receive a pre-publication copy of my raunchy and outrageous new novel, Pride and Prejudice: Hidden Lusts! The book won’t be out till July, but if you fancy a sneak preview, speak now or forever hold your peace! (Or whatever it is you prefer to hold…)

For more details on how to enter, please visit the official Pride and Prejudice: Hidden Lusts website. Oh yeah, and while you’re at it, you can become a fan on Facebook and keep up with all the news! After all, you don’t want to be left behind, do you?

 

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Mitzi Szereto chats on BBC Radio Shetland

Tuesday, March 8th, 2011
Mitzi Szereto and Teddy Tedaloo with the BBC Radio Shetland "Sideways" crew

Mitzi Szereto and Teddy Tedaloo with the BBC Radio Shetland "Sideways" crew

During my recent appearance at the Wordplay book festival in the Shetland Islands of Scotland, I had the pleasure of being interviewed by BBC Radio Shetland presenters Jonny Polson and Amz Fisher for the “Sideways” programme. Topics discussed include how I got started writing, teaching erotic writing workshops, my upcoming books (including Pride and Prejudice: Hidden Lusts), and pretty much everything else I get up to that’s suitable for broadcast on the BEEB!

Listen to the interview here:

http://mitziszereto.com/Sideways BBC Radio Shetland with Mitzi Szereto

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Social Networkers Need Some Table Manners!

Tuesday, February 1st, 2011

No TrespassingAs users of social media, we’ve all been the targets of online marketers and spammers and webcam girls. Of course, social media is still fairly new, and the boundaries are continually being tried and tested, not to mention pushed. We’ve all made mistakes and, we hope, learned from them. This isn’t the first time I’ve addressed this issue (see Tweet Tweet Tweet: Will Someone Please Shoot That Effing Bird?). However, there really needs to be some form of established etiquette – because the methods being employed to get one’s message across are getting out of hand.

Now I’m not exactly a novice on this subject. In fact, I’ve even given talks about the use of social media (see Social Media For Creative Artists). Although I’m going to focus on those in the writing and book business, I’m sure we can find parallels in other fields. As everyone knows, I’m a big user of Facebook. I’ve worked very hard to establish myself on the site and build up a fan and friends base. I always try to be respectful of others and respectful of the space of others. Meaning: I do not post my “advertising” on people’s personal profiles or personal fan pages. By advertising, I mean self-promotional content.

This is the kind of thing you often see manifesting itself in sneaky posts on your wall – you know, the ones that say “nice to meet you,” but a “nice to meet you” that happens to include a very handy link to a website or the jacket of a book. Add to this the practice of tagging someone in order to get your content onto their page. Further add to this a reply tweet that uses your Twitter name to spread someone else’s message. And these are just the subtle methods.

More blatant forms of such promotional trespass consist of folk posting content designed to draw attention to themselves and their product without even attempting to disguise what they’re doing with a personal message, plastering these website links and book jackets, not to mention book trailers and book events right smack dab onto your wall like a giant neon sign. Perhaps they justify this activity by saying so-and-so is a Facebook friend (and possibly a fellow writer), so I guess that means I can be a squatter in his or her house.

Wrong!

I mean, it’s bad enough when this happens on your personal profile, but you won’t believe the number of times I’ve had to remove the advertising of various individuals from my fan pages. I mean, I’ll have a fan page for a book of mine (for instance In Sleeping Beauty’s Bed), and these cheeky buggers will post a book jacket and link to THEIR book on MY book’s fan page. Excuse me, but this is really taking the piss!

Now I’m all for self-promotion as everyone knows, only this is not the way to go about it. I realise things are tough out there, and I know it’s likewise tough to make a buck, but for pity’s sake, use some common sense. If you’re posting to a fan page or group page or even a personal page that indicates it accepts and welcomes these kinds of posts, then fine. But to randomly post on personal profiles, groups and fan pages that are clearly NOT an interactive billboard asking for your advertising (and you can see no evidence to indicate that it is), well, that’s just plain tacky and rude. In fact, it’s SPAM.

Of course you can always remove these posts, and I do it all the time. However, there’s only so much I’ll tolerate when it keeps continuing, especially from the same individuals. Allowing yourself to be a graffitied wall to benefit and promote someone else’s agenda is not going to make them like you. (They don’t like you – they’re using you!) Rather than outright removing said person from my friends list, I try to give them a chance to mend their ways by making my displeasure known via a polite note requesting they cease and desist. You’d think this forthright and civil approach would work and therefore generate an embarrassed apology, right? Well, think again.

A recent SPAM-fest I was made the victim of came from some supposed “book reviewer” who listed quite an impressive CV of where he’d reviewed books. I received a Facebook friend request from said person, and I thought, well sure, of course I’d like him as a friend – until I started to get daily posts on my wall of his various book reviews, none of which were even of my books! Now excuse me, but what in hell is that about? Did my Facebook profile suddenly turn into Publisher’s Weekly? Needless to say, I sent him a polite note requesting he kindly refrain from said behaviour. And get this: he actually un-friended me as if I’d done something wrong!

Awhile back I had another bizarre run-in with some Norman Bates of a poet I’d never heard of. This individual’s personal information was vague to say the least, unless you count the hazy photos of her that looked as if they’d been taken when Nixon was president. It seemed she was hiding behind some paid membership website – and she was continually posting on my Facebook profile and various fan pages advertising said website. When I asked her to stop spamming me, I got a nasty message, followed by some extremely nasty, erroneous, and downright libelous comments she attempted to publish on my website. Had they not been so pathetically inspired by professional and personal jealousy I’d have reported her to my web-host (and my lawyer).

Then just the other day an author posted her book release event on my profile wall, likewise tagging me for the event, following it up by posting her book trailer. Since when did Mitzi Szereto become Barnes & Noble? Hey, I have my own books to sell! Rather than send a message, I removed her from my friends list. I’m not going to be nice with second chances anymore, especially when I end up being disrespected for it. Yes, I’m interested in seeing what others are doing, but I’d prefer not to have it forced on me via a space which is supposed to be for my use and under my control, especially when I can easily find out what’s happening in my newsfeed and by visiting friends’ profiles and pages! I post many things, a lot of which are not self-promotion (I’m big on animal welfare groups such as StopCrush.Org and Charlie to the Rescue), so I find it annoying to get a post that’s not only irrelevant to me, but serves no purpose other than to get a free ride off my hard graft. I don’t much care for freeloaders, nor do I know anyone who does.

So if you want to mark your territory, use your OWN personal profiles and pages to get your message out rather than trespassing on those of others – or else ask permission before you post or tag as a method of self-promotion. It’s called “having good manners!” :-D

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Social Media for Creative Artists Talk

Tuesday, December 7th, 2010

Everyone probably knows that I’m a big user of social media, so I guess it makes perfect sense that I’d be called upon to speak about this very same subject and how it works for those of us in the creative arts.

So for those of you who weren’t able to make it to the Social Media in Business 2010 conference in London earlier this year and are actually interested in hearing what I have to say on the topic, I invite you to sit back and relax, grab a beer from out of the fridge, and watch the replay!

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Performance Reading with Mitzi Szereto and “Alf” the Cockney Devil

Sunday, November 7th, 2010

Mitzi Szereto reads an extended excerpt from her short story “Hell is Where the Heart is” with “Alf” the Cockney Devil, played by Bob Boyton.

“Hell is Where the Heart is”, a Mephistopheles-inspired tale of a woman who sells her soul to the devil to get back the man she loves, was originally published in Mitzi’s anthology of short stories entitled Getting Even: Revenge Stories.

Performed in the corridors of the Royal Festival Hall, London in autumn 2008. Produced and directed by Paul Atherton of Simple TV Productions.

(It’s a long ‘un, so be sure to let the video fully load before viewing! You might also get improved playback if you click the lower right corner to take you directly to the Vimeo site.)

Hell is where the Heart is – Mitzi Szereto & Alf (Bob Boyton) – Reading an excerpt from Paul Atherton on Vimeo.

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Interview with Mitzi Szereto on Newstalk Radio Ireland

Wednesday, October 27th, 2010

You can listen again to my interview on Newstalk Radio Ireland (with presenter Sean Moncrieff), where I chat about erotic literature, publishing, pornography, Philip Roth, and vampires.

Originally broadcast on 26 October 2010.

Click now to listen:

http://mitziszereto.com/Newstalk-Ireland

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Erotic Writing and Garlic

Tuesday, October 19th, 2010
Mitzi Szereto and Teddy Tedaloo on the Isle of Wight ferry (on calmer seas)

Mitzi Szereto and Teddy Tedaloo on the Isle of Wight ferry (on calmer seas)

My sidekick Teddy Tedaloo and I are recently back (along with a cold) from our yearly jaunt to the Isle of Wight, where I was teaching my Literotica erotic writing workshop. Not unusually, it was a weekend filled with wind and rain and choppy seas. In fact, it was so dodgy on the way over that I’m certain I saw a few passengers on the ferry (and even some of the crew) texting the contents of their last will and testament to their solicitors.

As for me, I’m planning to leave everything to Ted and miscellaneous animal charities. Oh, but we were talking about my workshop, weren’t we? Well, it was yet another successful weekend as I witnessed writers breaking through their literary blocks and actually turning out some sexy prose that didn’t sound like something you might see written on the stall in a public toilet. Mind you, I threatened to chuck them off a cliff (and yes, there was a cliff nearby) if they so much as even dared to write something cringe-worthy. And having some muscle along with me (Ted), I’d clearly scared them into submission. (Notice all the double entendres?)

Although the weather proved inspirational to the writers, even more so was the howling and moaning they were treated to during one of the writing exercises I assigned. I’m sure they thought I’d brought along my own sound effects for the course, only to discover that the howling and moaning was not of the human variety, but instead belonged to the venue’s resident dog. I tell you, I’d never seen so many crestfallen faces in my life!

Now I’ve heard of students giving an apple to the teacher. But giving a bulb of garlic? Well, folks, you heard it here first – one of my students actually came up to me during a session and presented me with a bulb of garlic. Okay, so it was roasted garlic, and it was local to the island, but I’m not entirely sure how to take this. I wonder if it was some kind of weird karma thing, since the evening before I left for the island I received the publishing contract for my new anthology Red Velvet and Absinthe: Paranormal Erotic Romance, a book I’ve had in mind to do for the last four years or so. And you can’t get much more gothic than garlic!

We also had a journalist from a popular women’s magazine on board to do a feature on me – and I got her writing some pretty good stuff, too. As for the photographer who accompanied her, although quite a few shots were taken of me, need I say who, as usual, stole the show? Yup, you guessed it. It seems the photographer was quite taken with Ted (who isn’t?), and frankly I wouldn’t be at all surprised if he ends up on the cover of the magazine. As for the journalist, I’m hoping she’ll at least finish the article she’s writing before quitting her job to take her chances in the big bad world of erotic writing.

Mitzi Szereto and Teddy Tedaloo at the Village Inn pub

Mitzi Szereto and Teddy Tedaloo at the Village Inn pub

As I usually do on these Literotica weekends, I availed myself of the local pub in Shanklin village (along with some local ale) on the Saturday evening, since there’s always live acoustic music happening. Tragically, the hottie from last year wasn’t there anymore (*sobs*), but there was a chap playing guitar and singing, and he was very appreciative of his audience. In fact, he told everyone that he’d never performed for a bear before, then proceeded to dedicate a song to Ted. Man, I never felt like such chopped liver in my life.

Before it was time to embark on the high seas back to the mainland, along with the hell that is known as “commuting through London,” Ted and I were treated to a lovely country pub lunch by our friend Ray Allen, who’s best known for creating the hit BBC TV series “Some Mothers Do Ave Em.” Ray absolutely adores Ted, and was thrilled to have an opportunity to hang out with him again (the last time we all met up was in Wales at the Caerleon Writers’ Holiday, which Ray and I both do gigs at). I had the best pie in my life, and had I not been looking at such a long journey home, I would’ve had an entire pint of the local ale rather than just a half.

Teddy Tedaloo meets The King

Teddy Tedaloo meets The King

Of course, the whole getting-home shtick is never without its usual drama – and like our return journey from the Wordplay book festival last month in the Shetlands, there was yet another strike on the London Underground. I was stressed out by the time I reached Waterloo station, but the gods were watching over us, and we got there in enough time to catch the tube before it shut down completely. I also had my faith in Englishmen restored (well, for a few seconds anyway) when a lad on the train insisted on carrying my suitcase up some stairs, and kept asking me all about myself, at which point he introduced himself as Ian.

Ian. Do  you think this could be yet more of that weird karma at work? Probably not. Though he didn’t tell me his surname, I’ve a sneaking suspicion it wasn’t Somerhalder!

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Mitzi and Teddy Hit The Shetlands

Thursday, September 16th, 2010

Shetland IslandsMy famous furry sidekick and partner in crime Teddy Tedaloo (or McTedaloo) and I are recently back from a glorious weekend in the Shetland Islands of Scotland (aye, laddie), where I was invited to appear at the ninth annual Wordplay book festival. Though I’ve been to other parts of Scotland (see my blog posts 1, 2, 3), this was my first visit that far north, and I was warned of high winds that might blow me over into Norway, but instead I just ended up with my hair being blown the wrong way.

On the Saturday I did a talk and performed readings from my short story “Hell is Where the Heart is” from Getting Even: Revenge Stories and two selections from In Sleeping Beauty’s Bed: Erotic Fairy Tales. I think it went over fairly well, since I didn’t hear any snoring. On the Sunday morning I conducted one of my erotic writing workshops. The somewhat unusual fact that it was scheduled at 10am on a Sunday morning was pointed out to me by several people, and, though I worried that it might conflict with church services, I went ahead with it anyway, playing to a sellout crowd who clearly found some divine inspiration!

Mitzi Szereto and Teddy Tedaloo

Mitzi Szereto and Teddy Tedaloo on the boat cruise

I tell you, it was all happening in Lerwick that weekend. Aside from Wordplay, there was Screenplay (the film festival), and even a blues festival taking place. Ted and I managed to squeeze in the screening of Requiem for Detroit from film director Julien Temple, who was in attendance. We even went on a boat cruise to Bressay and Noss, which left at least one person seasick (Ted was looking a bit green himself) due to the rough seas, though it was great fun when we went along at a swift clip. We were at the aft with some of the heartier passengers, hanging on for dear life to a pole, the wind in our hair (and fur), as we rode our watery roller coaster. It left me feeling unsteady and queasy for the next 24 hours, but hey, it was worth it!

Mitzi Szereto and Teddy Tedaloo with BBC Radio Shetland presenters Amy Fisher and Jonny Polson

Mitzi Szereto and Teddy Tedaloo with BBC Radio Shetland presenters Amy Fisher and Jonny Polson

When I landed in the Shetland Times, I figured I was a pretty hot commodity. I (along with Ted) was also interviewed by the presenters of BBC Radio Shetland’s arts and culture programme “Sideways”, and they were most impressed with Ted’s erudition and fine fashion sense. In fact, I suspect the young lady presenter quite fancied him (can’t say I blame her, Ted being an extremely handsome bear). I suppose with all this publicity it shouldn’t have been surprising that the entire town seemed to know who I was – from the local tourist office to the blokes who operated the tour boat (one of whom suggested I teach erotic writing to the other passengers). I tell you, I was feeling like a real celebrity. Until…

…I found out that Teddy had almost made the cover of the festival brochure. At that point I began to suspect that it might not have been me the festival folk wanted to grace their stages, but Ted. This wasn’t the first time I’ve been upstaged by him; however, things really became glaringly obvious when Julien Temple entered into a discussion with Ted about doing a film about his life, only to end up in tears (Julien, not Ted) when they couldn’t agree on a soundtrack. Julien wanted The Sex Pistols; Ted’s more a Temptations bear. He loves their song “My Bear.” (I’ve got sunshine on a cloudy day…)

Mitzi Szereto and Teddy Tedaloo at Fort Charlotte

Mitzi Szereto and Teddy Tedaloo at Fort Charlotte

Which brings me to the subject of food. Did I mention the breakfasts at our hotel? You’d never get that kind of breakfast in London, EVER. I asked for a small kipper to accompany my other selections, and I got a kipper the size of a vintage Cadillac. And it was a real kipper, not some freeze-dried, shrink-wrapped, bargain kipper either. One breakfast was enough to feed me for an entire week.

Of course, no venture outside of my front door is complete without some mishap. My worst fear on returning home was the tube strike, which began at tea time on the day of the evening I was to fly back to London. When I arrived at Gatwick, it was pissing down with rain. However, the adventure had only just begun, for my suitcase had not arrived along with us. I suspect it had remained behind at Edinburgh airport (where we changed planes) to avail itself of the whisky-tasting table at the duty free. Note that I’d carried this piece of luggage with me for the two flights on the way up, but encountered a problem at Sumburgh Airport in Shetland, where my tweezers appeared to spark fears of a terrorist attack.

They searched my suitcase and everything in it looking for my sinister contraband – you’d have thought I had a bomb strapped to my back from the way they were going though my stuff. When they found the offensive item and threatened to take it off me, well… I wasn’t having it. I can’t buy those tweezers anywhere (and they never caused a problem before in a carry-on), so after a few minutes of discussion, they agreed to mail them back to me if I paid for postage. Then it was suggested (especially since the plane was a small propeller one) that I should just check the bag all the way to London. By that time I would have agreed to anything, therefore I hurriedly checked it, instantly regretting it and having an ominous sense of foreboding that it would not be arriving with me. All during the flight I feared the loss of my mobile phone charger, my camera charger, numerous items of clothing, my favourite black suede boots, the Shetland fudge and Scottish tablet I’d bought, bits and pieces from the festival…

Despite my scarily accurate sixth sense, my tale has a happy ending. The suitcase was recovered (and fully intact) and delivered to my home the next night, and Teddy and I are now making really quick work of that Scottish tablet and Shetland fudge!

If you fancy trying your hand (so to speak) at a bit of erotic writing, you can catch me at my Literotica workshop in the first weekend of October on the Isle of Wight.

(A bit of after-party merriment, featuring fellow Yank, Will Kaufman.)

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Amazon Book Reviews: Pure as the Driven Snow?

Sunday, June 27th, 2010

If you’re an author, you have a certain expectation that your work will, at some point, be noticed and reviewed. And with online booksellers such as Amazon allowing for the bibliophile equivalent of Joe the Plumber to post their reviews at the click of a mouse, there’s more chance than ever that something you’ve had published will actually be reviewed by someone. Sounds good, huh? – all nice and egalitarian! Well, in theory, yes. In practice, however, it has its pitfalls…

Unbiased "customer" reviewer

Unbiased "customer" reviewer

…The main one being that an unbiased review by Joe the Plumber-turned-Reviewer may not, in fact, be so unbiased. One of the most recent and highly publicised examples of this involves historian Orlando Figes, who wrote negative reviews of his competitors’ books on Amazon. This sounds like something straight out of an episode of Inspector Morse, minus the murder and Oxford setting. Now imagine, if you will, the number of times this happens that we don’t get to hear about. I suspect it is not at all uncommon and has probably happened to most authors at some point in their careers, whether they’re aware of it or not.

I’ve had a handful of suspect reader/customer reviews myself, and the instant I read them a red flag went up, because they didn’t sound as if they were written by a layperson at all. In fact, I’d hazard a guess that they might actually have been penned by someone who either had a “competing” book out or who submitted work to me that I rejected. I’ve edited a number of anthologies and dealt with a number of egos, so believe me, this is not as paranoid as it sounds. There are just certain things that ring false, and after awhile you get good at spotting them.

So is it a personal attack or a way of trying to swing the vote away from a competitor by lambasting his/her book? Like, duh! Anyone who thinks it’s a touchy-feely love fest in the book business is living in another hemisphere, especially in this era of dwindling imprints and dwindling disposable incomes to pay for such luxuries as books. The expression “dog eat dog” didn’t come out of nowhere. Heck, I wouldn’t be at all surprised if whoever coined the phrase was a writer!

The point is, these reader/customer reviews are intended to be unbiased and absent of any agendas (or vendettas). Joe buys book, Joe reads book, Joe loves or hates book, then gives us his verdict by writing a review – at least this is how it is in theory. The key to having this process work is very simple and straightforward – unbiased book reviewing from the general book reading/buying public that is not subject to any outside influences. However, it seems that the purity of the process is becoming even more corrupted in ways beyond those mentioned previously. For example, what about authors/editors who give away free copies of their books to any Tom, Dick, Harry (or Joe) who will agree to post a review? Is it likely that someone who is handed a free book direct from the hot little hands of an author is going to write a review proclaiming that said book is total shite? The odds are they won’t, even if the book IS total shite. So much for that unbiased reader/customer review from Joe, eh? Now I’m all for self promotion (as we all know!), but this is crossing the line into the inappropriate – and I’m not sure how happy the average book buyer will be to discover that all those rave reviews posted by other “customers” were actually solicited in this manner.

When I look at reviews posted on Amazon or other sites, I tend to give more credence to those from legitimate and established publications and websites (ie Publishers Weekly, The List, Midwest Book Review, The Library Journal), professional book reviewers, and websites/bloggers/authors who have some sort of track record as book reviewers (and are accountable for their words by using their real names). Mind you, even so-called “legitimate” reviews can be laced with a bit of subjective arsenic. Professional reviewers have agendas too, and it isn’t unknown for them to trash a book for personal reasons.

Of course it isn’t only books that fell prey to this kind of thing. There are product reviews as well on these sites. Some time back I heard about negative reviews on various websites that were discovered to have originated from competing brands, which wanted to get one over on their competition. I’m sure it continues to go on, but again, the average consumer is likely unaware of it.

I am certainly not advocating the annihilation of reader/customer reviews. But when no one is guarding the hen house, how can you ever be entirely sure of their legitimacy? You can’t. The point is, take these reader/customer reviews with a grain of salt. Although the majority are probably kosher, rest assured there are some that are otherwise. So buyer beware!

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