Errant Ramblings: Mitzi Szereto’s Weblog

If you’re an author, you have a certain expectation that your work will, at some point, be noticed and reviewed. And with online booksellers such as Amazon allowing for the bibliophile equivalent of Joe the Plumber to post their reviews at the click of a mouse, there’s more chance than ever that something you’ve had published will actually be reviewed by someone. Sounds good, huh? – all nice and egalitarian! Well, in theory, yes. In practice, however, it has its pitfalls…

Unbiased "customer" reviewer

…The main one being that an unbiased review by Joe the Plumber-turned-Reviewer may not, in fact, be so unbiased. One of the most recent and highly publicised examples of this involves historian Orlando Figes, who wrote negative reviews of his competitors’ books on Amazon. This sounds like something straight out of an episode of Inspector Morse, minus the murder and Oxford setting. Now imagine, if you will, the number of times this happens that we don’t get to hear about. I suspect it is not at all uncommon and has probably happened to most authors at some point in their careers, whether they’re aware of it or not.

I’ve had a handful of suspect reader/customer reviews myself, and the instant I read them a red flag went up, because they didn’t sound as if they were written by a layperson at all. In fact, I’d hazard a guess that they might actually have been penned by someone who either had a “competing” book out or who submitted work to me that I rejected. I’ve edited a number of anthologies and dealt with a number of egos, so believe me, this is not as paranoid as it sounds. There are just certain things that ring false, and after awhile you get good at spotting them.

So is it a personal attack or a way of trying to swing the vote away from a competitor by lambasting his/her book? Like, duh! Anyone who thinks it’s a touchy-feely love fest in the book business is living in another hemisphere, especially in this era of dwindling imprints and dwindling disposable incomes to pay for such luxuries as books. The expression “dog eat dog” didn’t come out of nowhere. Heck, I wouldn’t be at all surprised if whoever coined the phrase was a writer!

The point is, these reader/customer reviews are intended to be unbiased and absent of any agendas (or vendettas). Joe buys book, Joe reads book, Joe loves or hates book, then gives us his verdict by writing a review – at least this is how it is in theory. The key to having this process work is very simple and straightforward – unbiased book reviewing from the general book reading/buying public that is not subject to any outside influences. However, it seems that the purity of the process is becoming even more corrupted in ways beyond those mentioned previously. For example, what about authors/editors who give away free copies of their books to any Tom, Dick, Harry (or Joe) who will agree to post a review? Is it likely that someone who is handed a free book direct from the hot little hands of an author is going to write a review proclaiming that said book is total shite? The odds are they won’t, even if the book IS total shite. So much for that unbiased reader/customer review from Joe, eh? Now I’m all for self promotion (as we all know!), but this is crossing the line into the inappropriate – and I’m not sure how happy the average book buyer will be to discover that all those rave reviews posted by other “customers” were actually solicited in this manner.

When I look at reviews posted on Amazon or other sites, I tend to give more credence to those from legitimate and established publications and websites (ie Publishers Weekly, The List, Midwest Book Review, The Library Journal), professional book reviewers, and websites/bloggers/authors who have some sort of track record as book reviewers (and are accountable for their words by using their real names). Mind you, even so-called “legitimate” reviews can be laced with a bit of subjective arsenic. Professional reviewers have agendas too, and it isn’t unknown for them to trash a book for personal reasons.

Of course it isn’t only books that fell prey to this kind of thing. There are product reviews as well on these sites. Some time back I heard about negative reviews on various websites that were discovered to have originated from competing brands, which wanted to get one over on their competition. I’m sure it continues to go on, but again, the average consumer is likely unaware of it.

I am certainly not advocating the annihilation of reader/customer reviews. But when no one is guarding the hen house, how can you ever be entirely sure of their legitimacy? You can’t. The point is, take these reader/customer reviews with a grain of salt. Although the majority are probably kosher, rest assured there are some that are otherwise. So buyer beware!

Check out my latest interview at Eden Fantasys, where I discuss writing, blogging, Mitzi TV, erotica, my new book In Sleeping Beauty’s Bed: Erotic Fairy Tales, the publishing business and, of course, being a social media maven! There’s even some advice for aspiring writers.

“Mitzi Szereto is best known for writing which mixes classical elements with current trends. How does combining the past with the present inspire Mitzi’s creative process? How does she see the erotic genre evolving in the future?”

Click here for full text of the interview.

Mitzi Szereto in a rainy Vienna

Welcome to part 2 of Mitzi and Teddy’s excellent holiday adventures in Vienna (we’re not worthy, we’re not worthy!).

After my near-death experience with the heat (described in my previous post), the gods took pity on me and decided to change the weather. It wasn’t nearly as hot. In fact, it was pissing down with rain, and a chill wind was kicking up to near hurricane proportions. So what better activity to partake of than to go sightseeing!

We’d hardly been out and about before some old fellow on the tram started to make a big fuss about my friend Sylvia‘s foot being in the aisle. I thought, oh great, here we go again – another local nutter. I seem to attract them whenever I travel. I mean, there was plenty of room for him to pass, so what was the problem? As I readied myself for a fight (perhaps I’ve lived in Blighty too long – “oi! you talking about me?”), I found out that the man had merely been scolding Sylvia for not wearing proper shoes for the inclement weather. She had on sandals. And, indeed, he would not be the only the colourful local we encountered that day.

Mitzi Szereto with Ted's Austrian relative Arnold Schwartzenbearer

From the sublime of my romantic encounter outside Shakespeare & Company Booksellers (where I’d given a reading the evening before) to the completely ridiculous… I got to meet the nastiest man in all of Vienna – and he’s got the perfect job for his sparkling personality and charm: he runs a souvenir shop for tourists. It’s under the Opera passage, just so you know. (He’s obviously not read the self-help career book What Color is Your Parachute.) Inspired by my Australian Austrian visit, I just had to score one of those t-shirts that say “No Kangaroos in Austria”. Also considering the fact that I was literally freezing to death in the wind and rain, I needed to add another layer of clothing – and I needed to do it quick before I ended up being a guest of the Austrian healthcare system.

Anyway, there I was perusing some t-shirts, which generally necessitates picking them up and seeing how they look and trying to figure out if they might be a good fit, when along came Mr. Personality, who appeared to be most unhappy that I’d disturbed his neatly folded treasures. I shudder to think what he’d have done had I requested to try something on. He began gesticulating with his index finger (I didn’t like the look of that finger one bit either) at some other t-shirts I had no interest in, grumbling something about their being the only ones that would fit me – when the one I held in my hands seemed promising.

The nasty souvenir shop man

To say the fellow was rude would be understating an understatement. I know customer service in Britain isn’t always top notch, but this character really took the biscuit! He won’t be inspiring me to write any erotic tales, that’s for damned sure. When my friend Sylvia pointed out to him that he was not a good salesman, he began to rant and rave that he didn’t need customers and would just close his shop (it had only gone lunchtime!). I bet retailers around the world would love to find out that they’ve been doing it wrong all these years. Don’t sell to customers, and close your shop six hours early – now that’s the key to wealth and success!

The tale of the t-shirt has a happy ending, however. As we re-emerged above ground, we came face to face with a little kiosk-type souvenir shop that sold t-shirts. Not only did they have the one I wanted – and in a perfect size and colour – but it was different from all the others I’d seen. We ducked into the tiny interior to get out of the storm, whereupon I sussed that the proprietor was someone I could actually do business with – it turned out he was Egyptian. I felt right at home and began haggling, knocking a euro off the price!

We’d made plans that evening to go to a chamber music concert at Mozart’s former digs and were supposed to nip back to the house to change and pick up Teddy. I’d promised him that he would go to the concert, and he was really looking forward to it too. But there was no time. Somewhere in between pigging out at Demel on cake (or rather I’d been pigging out) and enjoying a fancy coffee laced with Baileys and topped with whipped cream (Ted doesn’t even know about the Baileys – that’s his favourite drink!), and laughing hysterically at a table of American tourists, one of whom had a voice like a foghorn and another a posterior so wide her chair couldn’t contain it (no doubt from all that cake – when we’d left she was already well into her second piece!), the afternoon had vanished. We had little over an hour remaining before the concert. Even if we’d recruited Formula 1 race car driver Tiff Needell (whom I interviewed for Mitzi TV), it would’ve been impossible to make it home and back in time for the concert.

Mitzi Szereto playing air violin at Mozarthaus

Having spent the day being rained on, blown away, and chewed out by psychotic souvenir sellers, we finally relaxed in our chairs at Mozarthaus Sala Terrena (the oldest concert hall in Vienna where Wolfie lived and loved and worked in 1781). We were treated to an hour of Mozart, Bach, and Mendelssohn performed courtesy of The Mozart Ensemble. I should add that this traditional Viennese quartet had not one Austrian in sight. Okay, so at least the performers weren’t Australian, but come on – three Russians and a Japanese! But they were brilliant, and the love and enthusiasm they had for the music they were playing lit up their faces. Thank god something of culture remains in this world.

Maybe I should go back to Vienna and find my nice Jewish lad and live happily ever after and eat lots of cakes. Besides, Ted never did get a chance to see the pandas at Tiergarten Schönbrunn!

Oh well, if nothing else, at least I came home with Mozart’s balls…