Errant Ramblings: Mitzi Szereto’s Weblog

As users of social media, we’ve all been the targets of online marketers and spammers and webcam girls. Of course, social media is still fairly new, and the boundaries are continually being tried and tested, not to mention pushed. We’ve all made mistakes and, we hope, learned from them. This isn’t the first time I’ve addressed this issue (see Tweet Tweet Tweet: Will Someone Please Shoot That Effing Bird?). However, there really needs to be some form of established etiquette – because the methods being employed to get one’s message across are getting out of hand.

Now I’m not exactly a novice on this subject. In fact, I’ve even given talks about the use of social media (see Social Media For Creative Artists). Although I’m going to focus on those in the writing and book business, I’m sure we can find parallels in other fields. As everyone knows, I’m a big user of Facebook. I’ve worked very hard to establish myself on the site and build up a fan and friends base. I always try to be respectful of others and respectful of the space of others. Meaning: I do not post my “advertising” on people’s personal profiles or personal fan pages. By advertising, I mean self-promotional content.

This is the kind of thing you often see manifesting itself in sneaky posts on your wall – you know, the ones that say “nice to meet you,” but a “nice to meet you” that happens to include a very handy link to a website or the jacket of a book. Add to this the practice of tagging someone in order to get your content onto their page. Further add to this a reply tweet that uses your Twitter name to spread someone else’s message. And these are just the subtle methods.

More blatant forms of such promotional trespass consist of folk posting content designed to draw attention to themselves and their product without even attempting to disguise what they’re doing with a personal message, plastering these website links and book jackets, not to mention book trailers and book events right smack dab onto your wall like a giant neon sign. Perhaps they justify this activity by saying so-and-so is a Facebook friend (and possibly a fellow writer), so I guess that means I can be a squatter in his or her house.

Wrong!

I mean, it’s bad enough when this happens on your personal profile, but you won’t believe the number of times I’ve had to remove the advertising of various individuals from my fan pages. I mean, I’ll have a fan page for a book of mine (for instance In Sleeping Beauty’s Bed), and these cheeky buggers will post a book jacket and link to THEIR book on MY book’s fan page. Excuse me, but this is really taking the piss!

Now I’m all for self-promotion as everyone knows, only this is not the way to go about it. I realise things are tough out there, and I know it’s likewise tough to make a buck, but for pity’s sake, use some common sense. If you’re posting to a fan page or group page or even a personal page that indicates it accepts and welcomes these kinds of posts, then fine. But to randomly post on personal profiles, groups and fan pages that are clearly NOT an interactive billboard asking for your advertising (and you can see no evidence to indicate that it is), well, that’s just plain tacky and rude. In fact, it’s SPAM.

Of course you can always remove these posts, and I do it all the time. However, there’s only so much I’ll tolerate when it keeps continuing, especially from the same individuals. Allowing yourself to be a graffitied wall to benefit and promote someone else’s agenda is not going to make them like you. (They don’t like you – they’re using you!) Rather than outright removing said person from my friends list, I try to give them a chance to mend their ways by making my displeasure known via a polite note requesting they cease and desist. You’d think this forthright and civil approach would work and therefore generate an embarrassed apology, right? Well, think again.

A recent SPAM-fest I was made the victim of came from some supposed “book reviewer” who listed quite an impressive CV of where he’d reviewed books. I received a Facebook friend request from said person, and I thought, well sure, of course I’d like him as a friend – until I started to get daily posts on my wall of his various book reviews, none of which were even of my books! Now excuse me, but what in hell is that about? Did my Facebook profile suddenly turn into Publisher’s Weekly? Needless to say, I sent him a polite note requesting he kindly refrain from said behaviour. And get this: he actually un-friended me as if I’d done something wrong!

Awhile back I had another bizarre run-in with some Norman Bates of a poet I’d never heard of. This individual’s personal information was vague to say the least, unless you count the hazy photos of her that looked as if they’d been taken when Nixon was president. It seemed she was hiding behind some paid membership website – and she was continually posting on my Facebook profile and various fan pages advertising said website. When I asked her to stop spamming me, I got a nasty message, followed by some extremely nasty, erroneous, and downright libelous comments she attempted to publish on my website. Had they not been so pathetically inspired by professional and personal jealousy I’d have reported her to my web-host (and my lawyer).

Then just the other day an author posted her book release event on my profile wall, likewise tagging me for the event, following it up by posting her book trailer. Since when did Mitzi Szereto become Barnes & Noble? Hey, I have my own books to sell! Rather than send a message, I removed her from my friends list. I’m not going to be nice with second chances anymore, especially when I end up being disrespected for it. Yes, I’m interested in seeing what others are doing, but I’d prefer not to have it forced on me via a space which is supposed to be for my use and under my control, especially when I can easily find out what’s happening in my newsfeed and by visiting friends’ profiles and pages! I post many things, a lot of which are not self-promotion (I’m big on animal welfare groups such as StopCrush.Org and Charlie to the Rescue), so I find it annoying to get a post that’s not only irrelevant to me, but serves no purpose other than to get a free ride off my hard graft. I don’t much care for freeloaders, nor do I know anyone who does.

So if you want to mark your territory, use your OWN personal profiles and pages to get your message out rather than trespassing on those of others – or else ask permission before you post or tag as a method of self-promotion. It’s called “having good manners!”

The recent Christmas and New Years holidays (along with the never-ending Bank Holiday Mondays we get here in ol’ Blighty) have got me thinking. Yes, I do this on occasion. Having worked through the holidays nonstop, including Christmas Day and News Years Day, I began to wonder about those such as myself who spend our lives toiling in alternative forms of labour – ie authors and other creative individuals who don’t take home a regular pay cheque or get requisite days off (let alone sick days). Wouldn’t it be nice if WE got a special day off?

Yeah, I know it’s a lot to hope for, but what’s life without a bit of hope?

You’re probably asking what I was so busy doing that I couldn’t even take a minute to myself. Okay, where should I start? There’s this little matter called a deadline that had to be dealt with. Publishers set them – and it’s your job to meet them. So I was correcting the galleys for my upcoming book Pride and Prejudice: Hidden Lusts (going over them twice, I should add). In addition, I was putting together a book trailer and website for the title, while also working on my new anthology Red Velvet and Absinthe (which likewise has a looming deadline), reading material as it came in and working closely with writers whose material I was keen on (I mean, being an editor does require some actual… errr… editing!). In between all this, I had to keep myself fed and watered, attend to my social networking responsibilities (and they are massive), do housework, and look after a rambunctious young bear, who doesn’t like being neglected. There was also the issue of a new vacuum cleaner that needed attending to (the previous and now-famous one having died on me right after the warranty ran out). Oh, yeah, and I was busy fighting an annoying cold I’d picked up from some germy bugger on an overstuffed tube train in London one night when I was on my home from The Smoke. Imagine the footage you’ve seen of passengers in India clinging vicariously to the sides and roofs of train cars and you get the picture. Though at least the Indians don’t pay the equivalent of a London pub lunch for the price of a tube ticket.

Of course I realise that I’m not the only person in the world who has a ton of things to do and not enough time in which to do them. But when you actually have to force yourself not to send out rejection emails to hopeful short story contributors on Christmas and New Year’s day, fearing it would make you look like “Mrs. Scrooge the Anthology Editor,” you know it’s time for an official day off.

A Facebook friend of mine suggested that maybe two authors should get married and give us a public holiday, a la Will and Kate. Since that seems to work as far as adding to the British Bank Holiday curriculum vitae, I said yeah, good idea. So I thought we can play matchmaker between Salman Rushdie and Jilly Cooper (that should get some notice!). Whether either of them is already married is beside the point. They can always get a quickie divorce in Mexico and hurry back here in time for their wedding.

Sadly, I don’t think it’s going to happen. I mean, no one really gives a darn about us poor writers toiling away in our dark and dusty garrets. The public reads our books, but do they care about how we are? Hell no. If we need someone to make us chicken soup when we’re sick do they come running with the ingredients and a cooking pot? Hell no. When they see us on the street, do they drag us into Starbucks and treat us to a latte with extra whipped cream? Hell no. They just use us and forget us. (Hmm… kinda like men, eh?)

No, it seems we’re on our own in a big old scary world without a proper and legally recognised day off. The entire world goes off on holiday and there you are, still slaving away and seeing your life flash before your eyes. Doesn’t seem fair, does it? Even my gym kept shutting early because no one wanted to work. Blimey.

So on behalf of all us poor overworked authors, will Salman Rushdie and Jilly Cooper please hurry up and get married and give us an official day off?

I mean, is it really so much to ask?

You can listen again to my interview on Newstalk Radio Ireland (with presenter Sean Moncrieff), where I chat about erotic literature, publishing, pornography, Philip Roth, and vampires.

Originally broadcast on 26 October 2010.

Click now to listen:

Newstalk Radio Ireland Interview

My famous furry sidekick and partner in crime Teddy Tedaloo (or McTedaloo) and I are recently back from a glorious weekend in the Shetland Islands of Scotland (aye, laddie), where I was invited to appear at the ninth annual Wordplay book festival. Though I’ve been to other parts of Scotland (see my blog posts 1, 2, 3), this was my first visit that far north, and I was warned of high winds that might blow me over into Norway, but instead I just ended up with my hair being blown the wrong way.

On the Saturday I did a talk and performed readings from my short story “Hell is Where the Heart is” from Getting Even: Revenge Stories and two selections from In Sleeping Beauty’s Bed: Erotic Fairy Tales. I think it went over fairly well, since I didn’t hear any snoring. On the Sunday morning I conducted one of my erotic writing workshops. The somewhat unusual fact that it was scheduled at 10am on a Sunday morning was pointed out to me by several people, and, though I worried that it might conflict with church services, I went ahead with it anyway, playing to a sellout crowd who clearly found some divine inspiration!

Mitzi Szereto and Teddy Tedaloo on the boat cruise

I tell you, it was all happening in Lerwick that weekend. Aside from Wordplay, there was Screenplay (the film festival), and even a blues festival taking place. Ted and I managed to squeeze in the screening of Requiem for Detroit from film director Julien Temple, who was in attendance. We even went on a boat cruise to Bressay and Noss, which left at least one person seasick (Ted was looking a bit green himself) due to the rough seas, though it was great fun when we went along at a swift clip. We were at the aft with some of the heartier passengers, hanging on for dear life to a pole, the wind in our hair (and fur), as we rode our watery roller coaster. It left me feeling unsteady and queasy for the next 24 hours, but hey, it was worth it!

Mitzi Szereto and Teddy Tedaloo with BBC Radio Shetland presenters Amy Fisher and Jonny Polson

When I landed in the Shetland Times, I figured I was a pretty hot commodity. I (along with Ted) was also interviewed by the presenters of BBC Radio Shetland’s arts and culture programme “Sideways”, and they were most impressed with Ted’s erudition and fine fashion sense. In fact, I suspect the young lady presenter quite fancied him (can’t say I blame her, Ted being an extremely handsome bear). I suppose with all this publicity it shouldn’t have been surprising that the entire town seemed to know who I was – from the local tourist office to the blokes who operated the tour boat (one of whom suggested I teach erotic writing to the other passengers). I tell you, I was feeling like a real celebrity. Until…

…I found out that Teddy had almost made the cover of the festival brochure. At that point I began to suspect that it might not have been me the festival folk wanted to grace their stages, but Ted. This wasn’t the first time I’ve been upstaged by him; however, things really became glaringly obvious when Julien Temple entered into a discussion with Ted about doing a film about his life, only to end up in tears (Julien, not Ted) when they couldn’t agree on a soundtrack. Julien wanted The Sex Pistols; Ted’s more a Temptations bear. He loves their song “My Bear.” (I’ve got sunshine on a cloudy day…)

Mitzi Szereto and Teddy Tedaloo at Fort Charlotte

Which brings me to the subject of food. Did I mention the breakfasts at our hotel? You’d never get that kind of breakfast in London, EVER. I asked for a small kipper to accompany my other selections, and I got a kipper the size of a vintage Cadillac. And it was a real kipper, not some freeze-dried, shrink-wrapped, bargain kipper either. One breakfast was enough to feed me for an entire week.

Of course, no venture outside of my front door is complete without some mishap. My worst fear on returning home was the tube strike, which began at tea time on the day of the evening I was to fly back to London. When I arrived at Gatwick, it was pissing down with rain. However, the adventure had only just begun, for my suitcase had not arrived along with us. I suspect it had remained behind at Edinburgh airport (where we changed planes) to avail itself of the whisky-tasting table at the duty free. Note that I’d carried this piece of luggage with me for the two flights on the way up, but encountered a problem at Sumburgh Airport in Shetland, where my tweezers appeared to spark fears of a terrorist attack.

They searched my suitcase and everything in it looking for my sinister contraband – you’d have thought I had a bomb strapped to my back from the way they were going though my stuff. When they found the offensive item and threatened to take it off me, well… I wasn’t having it. I can’t buy those tweezers anywhere (and they never caused a problem before in a carry-on), so after a few minutes of discussion, they agreed to mail them back to me if I paid for postage. Then it was suggested (especially since the plane was a small propeller one) that I should just check the bag all the way to London. By that time I would have agreed to anything, therefore I hurriedly checked it, instantly regretting it and having an ominous sense of foreboding that it would not be arriving with me. All during the flight I feared the loss of my mobile phone charger, my camera charger, numerous items of clothing, my favourite black suede boots, the Shetland fudge and Scottish tablet I’d bought, bits and pieces from the festival…

Despite my scarily accurate sixth sense, my tale has a happy ending. The suitcase was recovered (and fully intact) and delivered to my home the next night, and Teddy and I are now making really quick work of that Scottish tablet and Shetland fudge!

If you fancy trying your hand (so to speak) at a bit of erotic writing, you can catch me at my Literotica workshop in the first weekend of October on the Isle of Wight.

(A bit of after-party merriment, featuring fellow Yank, Will Kaufman.)

If you’re an author, you have a certain expectation that your work will, at some point, be noticed and reviewed. And with online booksellers such as Amazon allowing for the bibliophile equivalent of Joe the Plumber to post their reviews at the click of a mouse, there’s more chance than ever that something you’ve had published will actually be reviewed by someone. Sounds good, huh? – all nice and egalitarian! Well, in theory, yes. In practice, however, it has its pitfalls…

Unbiased "customer" reviewer

…The main one being that an unbiased review by Joe the Plumber-turned-Reviewer may not, in fact, be so unbiased. One of the most recent and highly publicised examples of this involves historian Orlando Figes, who wrote negative reviews of his competitors’ books on Amazon. This sounds like something straight out of an episode of Inspector Morse, minus the murder and Oxford setting. Now imagine, if you will, the number of times this happens that we don’t get to hear about. I suspect it is not at all uncommon and has probably happened to most authors at some point in their careers, whether they’re aware of it or not.

I’ve had a handful of suspect reader/customer reviews myself, and the instant I read them a red flag went up, because they didn’t sound as if they were written by a layperson at all. In fact, I’d hazard a guess that they might actually have been penned by someone who either had a “competing” book out or who submitted work to me that I rejected. I’ve edited a number of anthologies and dealt with a number of egos, so believe me, this is not as paranoid as it sounds. There are just certain things that ring false, and after awhile you get good at spotting them.

So is it a personal attack or a way of trying to swing the vote away from a competitor by lambasting his/her book? Like, duh! Anyone who thinks it’s a touchy-feely love fest in the book business is living in another hemisphere, especially in this era of dwindling imprints and dwindling disposable incomes to pay for such luxuries as books. The expression “dog eat dog” didn’t come out of nowhere. Heck, I wouldn’t be at all surprised if whoever coined the phrase was a writer!

The point is, these reader/customer reviews are intended to be unbiased and absent of any agendas (or vendettas). Joe buys book, Joe reads book, Joe loves or hates book, then gives us his verdict by writing a review – at least this is how it is in theory. The key to having this process work is very simple and straightforward – unbiased book reviewing from the general book reading/buying public that is not subject to any outside influences. However, it seems that the purity of the process is becoming even more corrupted in ways beyond those mentioned previously. For example, what about authors/editors who give away free copies of their books to any Tom, Dick, Harry (or Joe) who will agree to post a review? Is it likely that someone who is handed a free book direct from the hot little hands of an author is going to write a review proclaiming that said book is total shite? The odds are they won’t, even if the book IS total shite. So much for that unbiased reader/customer review from Joe, eh? Now I’m all for self promotion (as we all know!), but this is crossing the line into the inappropriate – and I’m not sure how happy the average book buyer will be to discover that all those rave reviews posted by other “customers” were actually solicited in this manner.

When I look at reviews posted on Amazon or other sites, I tend to give more credence to those from legitimate and established publications and websites (ie Publishers Weekly, The List, Midwest Book Review, The Library Journal), professional book reviewers, and websites/bloggers/authors who have some sort of track record as book reviewers (and are accountable for their words by using their real names). Mind you, even so-called “legitimate” reviews can be laced with a bit of subjective arsenic. Professional reviewers have agendas too, and it isn’t unknown for them to trash a book for personal reasons.

Of course it isn’t only books that fell prey to this kind of thing. There are product reviews as well on these sites. Some time back I heard about negative reviews on various websites that were discovered to have originated from competing brands, which wanted to get one over on their competition. I’m sure it continues to go on, but again, the average consumer is likely unaware of it.

I am certainly not advocating the annihilation of reader/customer reviews. But when no one is guarding the hen house, how can you ever be entirely sure of their legitimacy? You can’t. The point is, take these reader/customer reviews with a grain of salt. Although the majority are probably kosher, rest assured there are some that are otherwise. So buyer beware!

Ian Somerhalder with his mate Teddy Tedaloo

I’ve been invited to speak at the upcoming Social Media in Business Conference in London on the subject of social media for creative artists, and it’s really got me thinking (I do indulge in this on occasion). As the “Queen of Facebook” (according to Wikipedia and my hapless suitor Mark Zuckerberg), not to mention author and editor of numerous books, blogger for “Errant Ramblings” (you’re reading it now!), creator and presenter of Mitzi TV, and the mother to my famous bear Teddy Tedaloo, it’s probably safe to assume that my name carries a bit of clout. You can find me pretty much everywhere on the internet. Heck, I’m a social media goddess!

I have thousands of fans, friends, followers, tweeters, and stalkers from nearly every country in the world, running the gamut from authors, poets, tech geeks, musicians, pensioners, estate agents, educators, students, actors, film producers, social media gurus, doctors, lawyers, Indian chiefs, journalists, politicians, pervs (see “politicians”), exiled Communists, serial killers, PR people (see “serial killers”), dead rock stars, and teddy bears – to your aunt Tilly from Temecula who no one ever talks about since the cops dug up her back garden and discovered all those bodies. (But hey, they got great wi-fi at Quentin, so she’s always wired and ready to go – well, at least until they strap her in the chair.)

Sounds like I pretty much know everybody, right? Then why is it with all my contacts, not a single one has responded to my request to fix me up with Ian Somerhalder? Yes, I mean the very same Ian Somerhalder who plays the dishy but nasty vampire Damon Salvatore in “The Vampire Diaries“. What exactly is going on here? Where are all these people I’ve cultivated and made so happy with my many posts, tweets, rants, and raves? You know who you are, so don’t even try to wrangle out of it.

Fine, so you retweeted me a few times – big deal. But what have you done for me lately? Where are you when I really need you? I’m beginning to get Jewish mother syndrome here. I do so much for you, I sacrifice, oy oy oy.  Yet the minute I ask for something, everyone runs to the hills. (Hey, wasn’t that a really bad Iron Maiden song?)

Am I supposed to believe that with thousands of people at my electronic beck and call, not one of them will show their appreciation for all my hard work and sacrifice by having a word in Ian’s shell-like? Okay, I do expect flowers, but he doesn’t have to go all out and blow his entire pay packet on them. (I’m not one of THOSE girls.) But heck, if I’m willing to offer up my tender neck, I expect him to be enough of a gentleman when he sinks his teeth into it. On second thought, tell him to ditch the flowers. Some nice chocolate will suffice. Let it not be said that I don’t have my priorities right.

I’d always vowed never to get involved with an actor. Having served some time in Los Angeles, let me tell you that you can get weary of actors very quickly. And they don’t necessarily make the best waiters either, despite popular opinion. Could be one reason why there are so many sushi bars in LA – you don’t need that many waiters to staff them. The thing is, you can’t always predict or control whom you’ll fall for. Actor, bus driver, binman… It’s in the lap of the gods.

As for Ian, I think we’d be really great together. (Sorry, Mark!) And, even more importantly, Ted likes him. Ian’s a big animal lover and, although his love seems to focus more on cats and dogs, Ted’s pretty certain he can win him over with his ursine charm. In fact, judging by that photo of them together, I’d say it’s already working! (Mind you, I just hope that Ian’s not trying to use him to further his own career. You tend to get that with these artistic types.)

So Ian, what time are you coming to get me?

Check out my latest interview at Eden Fantasys, where I discuss writing, blogging, Mitzi TV, erotica, my new book In Sleeping Beauty’s Bed: Erotic Fairy Tales, the publishing business and, of course, being a social media maven! There’s even some advice for aspiring writers.

“Mitzi Szereto is best known for writing which mixes classical elements with current trends. How does combining the past with the present inspire Mitzi’s creative process? How does she see the erotic genre evolving in the future?”

Click here for full text of the interview.

Mwah-ha-ha!

I guess that depends upon whom you ask…

An interesting debate is going on about the issue of self-publishing. Now I’m not referring to vanity press publishing, I’m referring to bypassing the traditional route to publishing – and therefore avoiding such obstacles to success as literary agents and submissions editors (or their assorted lackeys), who appear to operate as the sole arbiters of taste for the entire world’s book-reading public.

So what exactly is self-publishing? It is taking control of your product and seeing that it actually gets published. This generally happens via electronic books (e-books) and print-on-demand (POD) publishing platforms, both of which are available at little to no cost to authors. These very same platforms are now being utilised by traditional print publishers such as Random House, who have discovered that they can continue to sell their back-list and dead-wood titles without spending any money, not to mention flog additional copies of their more viable books – again, without spending any money. Sounds like a good deal, eh?

Then why is there such a negative connotation placed on authors who also choose to follow this same road? I guess in this case, what’s good for the goose is not necessarily good for the gander.

The consensus seems to be that traditional publishers dislike authors who employ these forms of self-publishing. It kinda makes you wonder if maybe they’re seeing the writing on the wall. I mean, if more and more authors go this route, there will be less books on offer to publishers – and less books means less revenue. Just think: what if authors decided to avoid the endless hassle and rejection of dealing with agents and publishers and opted instead to do it themselves? Can you imagine if Stephen King told his publishers to go take a flying leap and went into full-on DIY? Imagine how much money his publishers would stand to lose (and how much more he would make!). Oh man, doesn’t it just get your mouth watering?

Granted, Stephen King has a name; he doesn’t need to worry about his books sitting all lonely and unloved in a corner of a bookshop near the toilets. Not a lot of authors are as fortunate as he is. They need to rely on their publishers to push their material into the public arena, to actually SELL it. Err… hang on a minute, did I say “sell”? Aye, there’s the rub. How many publishers put forth any real effort on actually selling a book? Sure, each book gets a marketing budget, but more often than not, it’s barely enough to buy a pack of chewing gum. And don’t think just because you have a big publisher they’re going to break the bank to promote your little book – not when they have to earn back all those ridiculous advances they’ve paid out to their so-called “star” authors.

Now most people who know me know that I work my backside off promoting myself and my various projects. Heck, if I don’t do it, who will? So when my efforts start to get attention from the right people, I expect those who handle “marketing and publicity” to at least follow through when I place leads into their laps. After all, I’ve pretty much done their work for them, right? What I do not expect is to see these leads ignored because said marketing person’s either continually out of the office and not replying to phone and email queries, or just can’t be bothered to do his/her job. For example, awhile back I found out that a television producer had been trying to find me and not having any luck. He later informed me that he’d pretty much given up hope after three attempts to contact one of these aforementioned marketing persons for information on where to reach me (his phone calls were never returned). He finally had his assistant Google me, which resulted in my email address.

So much for the advantages of traditional publishers and their marketing and publicity departments.

One of the main arguments used against self-publishing (which tend to be put forth by traditional publishers) is that self publishing will diminish the quality of books on offer. Really? Have you been down to your friendly neighbourhood bookseller lately and seen some of the crap on offer? I mean, did someone actually wake up one day and decide to publish say, Katie Price‘s scintillating series of memoirs or autobiographies whatever in hell they are? Whether they sell or not is besides the point, especially when the argument these publishers are brandishing about is that the “quality” of books and literature on offer will be severely diminished by these nasty evil self-publishing authors.

I talk to a lot of writers, and I mean published writers, who’ve been there and done that in the traditional way – only to see all their hard work go nowhere (that’s if they even get a book deal). Many of these writers are now realising that they can enjoy a very high royalty rate in this self-publishing game – and they don’t have to share the pot with any literary agent either. Not only do they get to control their product, but they can avoid a lot of ulcers arguing with book editors over editorial changes that may (or may NOT) improve the work. Sure, they may have to work harder to get the word out, but is that any worse than seeing your “baby” being neglected and shunted aside? – only to later be told that it didn’t sell very well, if at all? Well, of course it didn’t sell. No one made any effort to sell it!

The point is, the days of self-publishing have changed. No longer is it your senile old granddad publishing his war memoirs to give the grandkids at Christmas. You’ll be seeing more and more talented and name-known authors going this route, as traditional publishing continues to push more and more talent away from their doorsteps in lieu of publishing more and more tripe they can’t sell in their endless game of robbing Peter to pay Paul.

Well, perhaps Peter has finally had enough!

There’s a lot to be said for being a bin man. Now I’m not trying to use sexist terminology here, but I’ve yet to see a lady bin man. Anyway, “bin man” has a better ring to it. So, for aesthetic purposes, let’s continue with the masculine title.

I’m often approached by people who tell me that they want to become a writer and ask me for advice on what to do. (I generally tell them to go buy a gun and shoot themselves.) They get this child-like glazed-over look in their eyes, no doubt envisioning all those wining and dining New York City lunches with high profile agents and book editors at Tavern on the Green. Oh yeah, Tavern on the Green went bust, didn’t they? Ah well, considering the fickle and transient nature of the publishing business, you’ll be lucky if your agent or editor springs for a Big Mac and fries!

Which leads me to the point of this blog missive: if you had to choose between a career as a writer and a career as a bin man, which would it be?

I can hear your answer already, you poor deluded naive soul. Though who am I to burst your bubble? But may I, for a moment, plead the case for the humble and unappreciated bin man?

There are many advantages to being a bin man. First of all, there’s the obvious: a steady paycheque. Depending on which country you live in, there are some good benefits too, such as health insurance for you and your family and a nice pension plan. Of course, if you’re living in America, the government will probably take these things away from you in order to bail out fat-cat bankers. But I digress…

Another advantage to being a bin man is that no one’s likely to rip off your ideas because they lack the talent, creativity and ability to come up with their own. (Forget that “intellectual property” bullshit; it won’t hold up in court.) Having said that, if you in your capacity as bin man suddenly develop some innovative new method to carry or empty bins, it could happen – and all the other bin men will be jumping on the bandwagon (or rubbish truck) doing the exact same thing. But let’s leave that for now, since bin men don’t need to live off their royalties!

Oh, yeah. And that’s another good reason to choose the litter-strewn path of a bin man – no royalty payments. Bin men are paid a set amount per week or month, and there’s no fluctuation in that number unless a pay rise (or cut) has been implemented. As for writers, when (or IF) your royalty payments turn up, they might look a tad peculiar, as in never actually accruing any earnings above the advance which was paid out (usually barely enough to pay the gas bill). I’ve had discussions with other writers on this very subject and they all say the same thing: they rarely see a penny in earnings after they’ve deposited their very tiny advance cheque (and some writers don’t even get an advance!). Yet go on Amazon or phone your local Barnes & Noble, and they’re always out of stock and having to reorder your books. It kinda makes you wonder if some of these publishers have Mr Bean doing their accounting.

Obviously, the issue of royalties means that you’ve actually been published – and to be published, your work needs to be seen by the right people (and by right people, I mean a real editor or agent, not some ditsy college intern who thinks she’s Carrie Bradshaw). Bin men don’t need to worry about their work being seen by the right people. They empty the rubbish and that’s it, they’re done. Writers waste time and energy and money submitting their material to agents and publishers, only to have it not even properly considered (let alone read) or completely ignored. (And yes, Dorothy, that includes solicited submissions.) Bin men also don’t have to swallow down that great big gorge of vomit every time they see some hack who can’t write his or her way out of a paper bag being rewarded with book deal after book deal as effortlessly as a rat drops turds.

Am I suggesting that the majority of writers are treated like shit by those who seek to profit from our labours? I’ll let you decide. But let’s face it, there are far too many of us around, and our sheer numbers alone do little to inspire respect from those who have control over our livelihoods. We’re like the cast of a spaghetti western – you can shoot down as many of us as you want, yet still more keep popping up. Come to think of it, maybe we’re like those zombies from Night of the Living Dead.

To aspiring writers, I recommend the Martin Amis novel The Information. Flawed or not, it deals with the grim realities of the publishing business and “life” as an author. More importantly, however, it deals with the celebration of mediocrity which, I’m sorry to say, permeates every aspect of our culture, not just the literary spectrum. Also read my blog posts Aren’t We Just Precious: Writers Who Live in Ivory Towers about author ego and book promotion, and Fairy Tales Can Come True (Well, Maybe if They’re in a Book), which touches on the odds of even getting published at all.

So why do we writers do it? Because we’re sick and twisted, that’s why. And maybe because we don’t want to (or can’t) live like the rest of society. Perhaps it’s our inability to conform that keeps us banging our heads against brick wall after brick wall. Indeed, we’re true renegades.

…Or true masochists.

Yours truly (that’s me!) recently took some time out to chat with journalist Michael Casey at a local Essex watering hole about my new entrepreneurial Internet television venture Mitzi TV – its origins, its direction, and its future, as well as the business of books, blogging, and social media.