Posts Tagged ‘facebookadvertising’

Facebook Cull Harming the Harmless

Thursday, September 12th, 2013

Well, folks, they’re at it again. Yes, our favourite anti-social social network is doing their utmost to destroy whatever joy there is in using the site by initiating a mass deletion of any users who don’t fit their description of what a user should be.

In a nutshell: Facebook is culling any user profile from their site whom they do not consider to be of the “human” species, pets in particular. This includes many friends of mine, be they canine, feline, and ursine (including “stuffies” – ie those whose innards are not of the moist and pulpy variety). This cull also includes a large number of animal rescuers who do good and valuable work to help animals whose lives have been harmed by this apparently superior species known as HUMANS. Condescending to allow non-human users to have a Facebook page is not the same. The interactivity of pages is very limited and designed to be, therefore the experience and usefulness of social networking is greatly diminished from a page. I know this from my own personal experience using a profile versus a page. There is no comparison!

These Gestapo tactics are destroying the fun and usefulness of social networking and hurting a lot of individuals and animals. If you think the word “Gestapo” is too strong, believe me, it is accurate. There is such a fear among users these days that many are even afraid to speak up for fear their profile will be deleted. It has happened before, with people such as social media and tech bloggers who dared to call Facebook onto the carpet discovering that their profiles were mysteriously disabled. So if the Gestapo fits… (Keep an eye out to see how long I remain on the site – I might be next!)

Many users rely on their Facebook friends to bring them joy, entertain them, and convey useful information. Indeed, there are large numbers of elderly, home-bound and disabled individuals who rely heavily on their daily interaction with their Facebook animal and stuffy pals to help get them through the day and bring a much-needed smile to their faces. And I am no different. The fact that some of our pals do not fit the biological specifics Facebook claims a user must have is irrelevant and prejudicial. In fact, it is species-ist.

Since Facebook went public, there is an increasing push from their end to earn revenue off the site. This is perfectly understandable and logical. However, if this latest cull (and this is not the first by any means) is about generating more advertising dollars, non-human users are just as likely to click on an ad and make a purchase as “human” users, perhaps even more so. Facebook is missing out on a major revenue-earning opportunity by deleting all these profiles. Instead they can be targeting these users with appropriate ads and doing better than they’d ever dreamed of. Talk about being short-sighted.

If you think these deletions of non-human profiles are not important, you are dead wrong. This cull has now come to the attention of major media, including ITV television in the United Kingdom. If ITV considers this issue important, it won’t be long before other major media outlets start taking notice. There is already a backlash against Facebook regarding privacy concerns, and the shine on Mr. Zuckerberg et all is dulling by the minute. Some users have already jumped ship rather than remain on the site having their private information being used in ways they did not intend for it to be used. It seems to me that Facebook should be trying to keep our business rather than drive us away and further earn our enmity. This latest bit of nastiness with the mass deletion of non-human profiles is not the stuff a good PR campaign is made of. Nor does it make good business sense.

I urge you to contact media outlets as well as Facebook’s corporate offices and express your outrage that Facebook is deleting accounts in good standing that cause no harm, yet meanwhile Facebook has no problem allowing pedophiles, pornographers, animal crush enthusiasts, animal abusers, hate mongers, prostitutes, and every kind of scammer out there to proliferate on the site like flies on dog shit.

Please give your views about these unfair and unjustified deletions and why pet/non-human Facebook accounts are valuable and important to you or your friends or even just in general. These profiles are causing no harm to anyone. If anything, they do far more good than most of us realise!
If you’re interested, here is a petition that’s been started.
http://www.thepetitionsite.com/838/040/777/give-us-back-pet-profiles-on-facebook/